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Not before conversations are flowing: no ad budget is on record. Scripts kept for later; the speaker must confirm any first-person line is true for them.

15s — Store: a system. Shoot: a spreadsheet.

• Platforms: IG Reels and Stories, TikTok (9:16)
• Hook: Forty looks, three group chats, and nobody knows which jacket is in shot 12.

Time	Spoken	On screen	Shot
0-3s	Forty looks, three group chats, and nobody knows which jacket is in shot twelve.	Which jacket is in shot 12?	Fast scroll down a crowded campaign spreadsheet (mock data); cursor stops on a blank product cell
3-6s	Your store runs on a system. Your shoot runs on a spreadsheet.	Store: a system. Shoot: a spreadsheet.	Split screen: tidy unbranded store admin beside the messy sheet
6-12s	Creative Queue turns the brief into one shoot plan: every shot cast with its product, talent and location, and every image tracked back to its shot.	Every shot cast. Every image tracked.	Screen recording of the real Plan tab and Assets view; show only what the app does today
12-15s	Bring your next shoot. We'll plan it with you.	Free 30-minute session	End card: logo and the session offer

30s — Your shoot is still a spreadsheet

• Platforms: Founder's own LinkedIn first; IG Reels cut
• Hook: You have a system for your store and your stock. Your shoot is still a spreadsheet.

Time	Spoken	On screen	Shot
0-4s	You have a system for your store and your stock. Your shoot is still a spreadsheet.	Store: system. Stock: system. Shoot: spreadsheet.	Brandon or Adrian to camera, holds up a printed shot list
4-13s	On a lot of shoots I've worked, the list said what to shoot. Nobody wrote down which product goes in which shot, who's wearing it, or where the sample is.	Which product. Which model. Which sample.	Cutaways to a sample rail and a messy table of tags. The speaker must confirm this is true for them
13-23s	That's where reshoots come from. Creative Queue turns the brief into one plan, every shot cast before shoot day, and it tells your team the next thing that isn't locked.	Every shot cast before shoot day	Phone-held screen recording of the Plan tab's next-action prompt
23-30s	It doesn't replace Shopify or your other tools. Bring your next shoot to a 30-minute session with me.	No need to switch tools	Back to camera; end card with the founder's name

60s — Reshoots start in the brief

• Platforms: Organic first: TikTok, IG Reels, YouTube Shorts
• Hook: Reshoots don't start on set. They start in the brief. Here are the five things I lock before every shoot.

Time	Spoken	On screen	Shot
0-5s	Reshoots don't start on set. They start in the brief. Here are the five things I lock before every shoot.	Reshoots start in the brief	Cold open on a finished image grid, then the founder
5-23s	One: every product, model and location in one list. Two: one row per shot, and cast each shot.	1. One list 2. Cast every shot	Inserts of the Sources view and a cast card
23-40s	Three: answer the open questions before shoot day. Four: name every file from its shot and product code.	3. Answer it before shoot day 4. Name files from the shot	Open questions (cq-diagnose) and card data with SKU; no capture auto-rename on screen
40-60s	Five: track every image back to its shot. Does it always go to plan? Never. But you know exactly which shots it breaks.	5. Track every image	Assets view with workflow status; honest closing beat