Creative Queue · through Nov 13, 2026
2026 11 03 pipeline review
Pre-meeting review draft (written for Tue Nov 3, refreshed Oct 30 and again with the Nov 2 batch). The actual Nov 3 call notes are in 2026-11-03-ittai-adrian.md. Master list: prospects.md · prospects.csv. Outreach: top-5 Adrian drafts. Daily runs: daily/. Archive: archive/. Scoreboard: scoreboard.md. Competitor scan: competitor-scan.md.
Pipeline review: Tue Nov 3, 2026 (DRAFT)
For Ittai, Adrian and Brandon. Nothing has been sent and no connection requests have gone out. Every row is not_contacted. Source: prospects.csv, batches of 2026-10-29, 2026-10-30 and 2026-11-02. Refreshed Fri Oct 30, 4:40 PM ET, for the Oct 30 call; Nov 2 batch rows and counts added Mon Nov 2, ~8:50 AM ET.
Where things stand (Oct 30)
- Goal: pipeline first. The target is 6 qualified buyer calls between Oct 26 and Nov 13, and revenue as soon as possible. Calls so far: 0 of 6 (
scoreboard.md). - Pipeline: 74 people across 51 brands, all
not_contacted. 67 have at least one verified link (54 buyers, 13 build partners); 7 have none yet. - The Oct 29 batch added 36 people. The Oct 30 batch added 20 (17 buyers, 3 build partners at Hyperblack Studios, LA). The Nov 2 batch added 18 (14 buyers, 4 build partners at NYC/UK studios;
daily/2026-11-02.md). - Best new fit (Nov 2): American Tall, which is in ICP size (~92 staff) and has a Sr. Manager of Creative Operations (Shahira Ishak). Other exact-role contacts: Sydney Gilbert (ThirdLove, VP Creative & Content) and Talitha Moran (Sweaty Betty, Global Creative Ops).
- Strongest new contacts: Jennifer Berk (Faherty, Director of Creative Production) and Wyatt Hough (STAUD, Creative Director of RTW & Collection).
- Daily batch: runs weekdays at 8:30 AM ET. It researches and drafts only; it never sends.
- Top-5 LinkedIn: goes from Adrian's personal LinkedIn, in Creative Queue's voice ("I'm Adrian, co-founder at Creative Queue"), sent by hand. LinkedIn gives a Company Page no way to start a conversation (see
drafts/2026-10-29-top5-cq-linkedin.md). - Send order: Kris (PAKA), Jen (NOOWORKS), Emma (Damson Madder), Aimee (Odd Muse), then Mike (Abbreviated, keep or swap pending).
- Drafts:
drafts/2026-10-29-top5-adrian.md. They're waiting on Ittai's approval. - Competitor scan: the real incumbent is the free stack (Sheets, Airtable, Notion, monday). Creative Queue's angle is planning first, for brands without a studio (
competitor-scan.md). - Parked: analytics. Brandon owns Vercel and the code.
- Call notes: none from the Oct 30 call were found in the repo (checked
origin/mainthrough c9032b0, 10:28 AM ET). Brandon's Oct 30 dispatch (products/creative-queue/briefs/2026-10-30.html) is the latest CQ input. - It names barcode scanning to Capture One as the blocker for Manhattan-class deals.
- It says the $3k/mo + $12k setup tier "is above what demand has borne".
- Its This Week list: the MIKUTA check-in, sending the warm producer outreach (3 contacts), and merging PR #347 and #348.
Questions for the review
- Sender decided (Oct 29): the top 5 go out from Adrian Nugent-Head's personal LinkedIn, written in Creative Queue's voice, and Adrian sends them by hand. Nothing is automated or sent by agents. Drafts:
drafts/2026-10-29-top5-adrian.md. Still pending: Ittai's approval of each draft, and his keep-or-swap call on Mike Monnette / Abbreviated (may be too early for the stage gate). Never send from another business's account. - Top 5: Kris Cody (PAKA), Jen D'Angelo (NOOWORKS), Emma Hill (Damson Madder, profile unconfirmed), Aimee Smale (Odd Muse), Mike Monnette (Abbreviated, flagged).
- Big brands and portfolios that may be over the ~$100M ceiling: in or out? These are Varley, Jaded London, DFYNE, Meison and Sumwon Studios, plus Faherty ("nine-figure", WWD) and NYC Alliance (Juicy Couture and Frye licences) from Oct 30, and ThirdLove ("$100s of millions") and SNOCKS Group (€100–110M) from Nov 2.
- Footwear (Margaux), lifestyle/home (Katie Kime) and jewellery (Missoma; Joma Jewellery & Katie Loxton, added Nov 2 at £18.1M turnover) are not validated in
icp.md. In or out? - Build partners: start this motion now, or wait until a few buyer calls exist?
- Notion manual list: connect Notion so this list can be cross-referenced with it. Notion is still not connected. (Owner: Ittai)
- Adrian: confirm you'll run the free 30-minute sessions yourself, since the drafts say "one-on-one with me". (Owner: Adrian)
- Pricing conflict: the site says $500/mo after 3 free months, while the repo and dispatch say $3k/mo + $12k setup (the dispatch: "above what demand has borne"). Drafts quote no price until this is settled. (Owner: Ittai with Brandon and Adrian)
- Site overclaims: creativequeue.io claims barcode naming, PIM sync and Slack. The Oct 30 dispatch says barcode-to-Capture One and PIM sync are not built, and
product/overview.mdsays Slack isn't built either. Fix the copy or mark it "coming". (Owner: Brandon) - Warm producer outreach (drafted Oct 20): the Oct 29 dispatch held it until PR #348 ships, but the Oct 30 dispatch says to send it this week. Send now or wait? (Owner: Brandon and Adrian)
- Slack idea: connect the Creative Queue bot to the Slack channel with Adrian and Brandon, tag-only and low usage. Pending Ittai.
Qualified buyers
These are brands that would pay. The buyer is the founder or CEO (at bigger brands, the head of creative or marketing).
| Brand | Segment | Est. revenue (source) | Person | Title | X | Found via | Note | ||
|---|---|---|---|---|---|---|---|---|---|
| Odd Muse | single | ~$2.2M (2022); 268% 3-yr growth since (Forbes profile 2023; Drapers fastest-growing list) | Aimee Smale | Founder & Creative Director | source · source | Founder posted about shoot chaos ('less than a week to shoot product, socials and go live'); self-funded; stores London + NY | |||
| NOOWORKS | single | ~$7M (aggregator, low confidence) (LinkedIn company data via web search) | Jen D'Angelo | Founder | source · source | Hiring Content & Photography Coordinator to follow shoot lists; ~12 staff | |||
| Wiggy Kit | single | Not found (9 staff per LinkedIn) (LinkedIn company page) | Wiggy Hindmarch | Founder & Designer | source | Founder Content Lead role (Sep 2026) | |||
| Wiggy Kit | single | Not found (9 staff per LinkedIn) (LinkedIn company page) | Charlotte Clutterbuck | CEO (since May 2026) | source | New CEO hired to scale; likely budget owner | |||
| Damson Madder | single | ~£19m (2024), on track for £31m (~$40M) (Vogue, Mar 12 2026) | Emma Hill | Founder & CEO | source | Team doubled 26 to 48 in a year; Creative Director and Marketing Director named on LinkedIn (no URLs found) | |||
| Murci | single | ~£10m (BBC, Jul 2026) | Olivia Prince | Founder & CEO / Creative Director | source · source | 35 staff; fast-fashion pace, check shoot volume | |||
| Varley | single | Not found | Lara Mead | Co-founder & Chief Creative Officer | source | Hiring Senior Shoot Producer; bigger brand: Ittai decision on big brands | |||
| Bikini Bible | single | Not found (small) | Lauren Hunt | Founder & CEO | source · source | Hiring Brand Ops Coordinator for launches and photoshoots; swimwear | |||
| ALIX OF BOHEMIA | single | Not found | Alix Verley-Pietrafesa | Founder & Creative Director | source | In-house ecommerce imagery (retoucher role) | |||
| Abbreviated Apparel | single | Small, bootstrapped (founded 2023) (Founder's LinkedIn P&L post) | Mike Monnette | Founder | X | source · X bio 'Founder @ Abbreviated' (X API lookup) | Hiring Content Producer for end-to-end shoots; may be too early, check stage gate | ||
| PAKA | single | Not found | Kris Cody | Founder & CEO | source · source | Hiring Head of Brand & Creative to 'reduce Founder dependency' | |||
| Ochre Lane | single | Not found | Bree Mclean | Founder & Creative Director | source | Coordinator role to get more out of photoshoots; Australia time zone | |||
| Margaux | single | Not found | Sarah Pierson | Co-founder | source | Bringing shoot production in-house; footwear is unvalidated in icp.md | |||
| Margaux | single | Not found | Alexa Buckley | Co-founder & co-CEO | source | Same as above | |||
| Scuffers | single | ~€8.1m (2023) (Blog (hardlifeapparelco.com), low confidence) | Jaime Cruz Vega | Co-founder & Creative Director | source | Founder-owned streetwear, Madrid; Spanish-language | |||
| Spier & Mackay | single | Not found | Rikky Khanna (profile shows 'Rikky K.') | Founder, President & Creative Director | source | Hiring Creative Production Coordinator for shot lists and sample pulls; menswear | |||
| Jaded London | single | ~£51.0m (~$66M) (Drapers fastest-growing list) | Grant Goulden | Co-founder / co-CEO (menswear) | source | Senior Creative Producer role (closed Oct 18); near the size ceiling | |||
| With Nothing Underneath | single | ~£5.7m (Drapers fastest-growing list) | Pip Durell | Founder & CEO | source | Shirt-led drops; no production role seen | |||
| KIVARI | single | Not found | Kirstin-Lee (Kiki) Keysers | Founder | source | Hiring Content Creator 'as our brand grows across the globe'; Sydney | |||
| Meison (Jones New York, Misook, Kasper, Ming Wang) | portfolio | Not found | Steven Wang | CEO | source · source | Studio Production Coordinator across labels; multi-brand is least validated; size may exceed ceiling | |||
| Vivid Brands (Roller Rabbit, 18 East, Loudmouth) | portfolio | Not found; Alegria bought labels at $20-30M sales (2021) (Forbes 2021) | Ed Bertouch | CEO, Roller Rabbit | source | Roller Rabbit Producer posting (Oct 18 2026) mentions shoot calendar in a spreadsheet | |||
| Katie Kime and Burke Demaret (Andrew Seibert; ex-Alegria) | portfolio | Not found | Andrew Seibert | President & CEO, Katie Kime and Burke Demaret | source | Serial acquirer of small labels; good portfolio pattern. Katie Kime is lifestyle/home, not apparel | |||
| Sumwon Studios (Sumwon, Kizn, Aiirz, Balr, KSTM) | portfolio | Not found; Drapers says one incubated label hit £100m in a year (Drapers) | Nitin Passi | Founder & CEO | source | Shein-backed brand house in Dubai; probably over the size ceiling and very high volume: Ittai decision | |||
| STAUD | single | Not found (100-150 staff; $32.8M total funding) (LinkedIn company data via web search) | George Augusto | Co-founder & Artistic Director | source · source | Co-founder with Sarah Staudinger (no link found for her); LA contemporary, RTW + bags + collabs (New Balance, Wrangler); likely business-side budget owner | |||
| STAUD | single | Not found (100-150 staff; $32.8M total funding) (LinkedIn company data via web search) | Wyatt Hough | Creative Director of RTW & Collection | source | Profile says he turns collections into lookbooks, editorial and ecom shoots; 24+ collections, 5 New Balance capsules; strong shoot-planning fit | |||
| STAUD | single | Not found (100-150 staff; $32.8M total funding) (LinkedIn company data via web search) | Nicky Deam | VP of Global Marketing (since Jan 2026) | source | New in role (ex-A.L.C. VP Brand Creative & Marketing; ex-Rachel Zoe VP Content); new leaders often re-tool | |||
| Faherty | single | "Nine-figure business" (over ~$100M ceiling) (WWD RetailRx, Faherty profile) | Alex Faherty | Co-founder & CEO | source · source | Over the size ceiling (nine-figure, 80+ stores, ~500 staff): Ittai decision on big brands | |||
| Faherty | single | "Nine-figure business" (over ~$100M ceiling) (WWD RetailRx, Faherty profile) | Mike Faherty | Co-founder & Chief Creative Officer | source · source | Over the size ceiling; as above | |||
| Faherty | single | "Nine-figure business" (over ~$100M ceiling) (WWD RetailRx, Faherty profile) | Jennifer Berk | Director of Creative Production (Photo, Video + Content) | source · source | Exact CQ user role (in role since Jun 2025 per search summary); best Faherty contact if big brands are in | |||
| Djerf Avenue | single | Not found (~42 staff) (LinkedIn company page) | Matilda Djerf | Co-founder & Chief Creative Officer | source · source | Founder-influencer; no-retouch imagery policy; first NYC store opened Oct 3 2026. X @matildadjerf bio does not name the brand, so not kept | |||
| Djerf Avenue | single | Not found (~42 staff) (LinkedIn company page) | Rasmus Johansson | Co-founder & Interim CMO | source · source | Posted a Strategic Content Creator hire (May 2026); Chief Brand Officer Alexander Pettersson also listed (no URL) | |||
| Djerf Avenue | single | Not found (~42 staff) (LinkedIn company page) | Johanna Axén | CEO (since Aug 2026) | source · source | New CEO (ex-Head of Beauty); US expansion; Head of Production Agnes Djerf also listed (no URL) | |||
| Rouje | single | Not found (~135 staff) (LinkedIn company page) | Jérôme Basselier | Co-founder & CEO | source · source | Paris DTC womenswear (Partech-backed); French-language; founder Jeanne Damas has no verified link | |||
| Rouje | single | Not found (~135 staff) (LinkedIn company page) | Diane Mansour | Chief Marketing Officer (since Aug 2025) | source · source | Also ran brand collaborations and beauty; 10-year anniversary campaign films in 2026 | |||
| Rouje | single | Not found (~135 staff) (LinkedIn company page) | Nathalie Dumeix | Directrice artistique et style (Artistic & Style Director) | source · source | Head of design/creative since 2015; Chloé Morillon (Directrice artistique) and Nadia Chalal (production director) also listed, no URLs | |||
| Missoma | single | Not found (~118 staff) (LinkedIn company page) | Marisa Hordern | Founder & Creative Director | source · source | Demi-fine jewellery, not apparel (category unvalidated in icp.md); her profile invites collaboration outreach | |||
| Missoma | single | Not found (~118 staff) (LinkedIn company page) | Kathryn Morgan | CEO (since Apr 2024) | source · source | Ex-CFO/COO; budget owner; Marketing Director Michelle Turner listed on LinkedIn company page (no URL) | |||
| Disturbia | single | Not found (60+ staff, DTC only) (disturbia.co.uk about page) | Francis Major | Co-founder (now Non-Executive Director per search summary) | source · source | Hiring E-Commerce Content Production Manager (fashion imagery, model networks); in-house Content team; London + Newcastle. Founders may be non-exec: ask for current MD | |||
| Disturbia | single | Not found (60+ staff, DTC only) (disturbia.co.uk about page) | Helen Major (Rice) | Co-founder (now Non-Executive Director per search summary) | source · source | As above | |||
| NYC Alliance (525 America, 89th & Madison, Derek Lam 10 Crosby; licenses Juicy Couture, Frye) | portfolio | Not found; holds Juicy Couture and Frye licences, likely over ceiling | Bo G. (surname not shown) | CEO (per search summary; verify) | source · source | Brand holding firm; bought Derek Lam 10 Crosby (May 2026), Derek Lam back as CD (Oct 2026). Size likely over ceiling: Ittai decision | |||
| ThirdLove | single | "$100s of millions" (over ~$100M ceiling) (Ra'el Cohen LinkedIn profile (via web search); ~160 staff) | Heidi Zak | Co-Founder & CEO | source · source | Bras/underwear/loungewear DTC, SF; over size ceiling (Ittai decision). Hiring Sr. Manager of Creative Operations (per search summary). X @heidizak bio blank, not kept | |||
| ThirdLove | single | "$100s of millions" (over ~$100M ceiling) (Ra'el Cohen LinkedIn profile (via web search); ~160 staff) | Ra'el Cohen | Co-Founder & Chief Creative Officer | source · source | Profile says she built teams for art direction, editorial and creative operations; leads seasonal campaigns concept through production | |||
| ThirdLove | single | "$100s of millions" (over ~$100M ceiling) (Ra'el Cohen LinkedIn profile (via web search); ~160 staff) | Sydney Gilbert | Creative Director / VP of Creative & Content (since Sep 2025) | source · source | Day-to-day owner of creative and agency partners: strongest ThirdLove user contact. Marketing leads Kelly Loreto / Amy Carr named, no URL | |||
| American Tall | single | Not found (~92 staff) (LinkedIn company page) | Saul Rajsky | Chief Executive Officer | source · source | Toronto-area DTC apparel for tall men & women, in ICP size; budget owner | |||
| American Tall | single | Not found (~92 staff) (LinkedIn company page) | Jake Rajsky | President & Co-Founder | source · source | Owns brand image via strategic content and evaluates new software (ex-videographer/photographer): strong fit. X @jakerajsky bio blank, not kept | |||
| American Tall | single | Not found (~92 staff) (LinkedIn company page) | Nicole Dalton | Sr. Director of Marketing | source · source | Head of marketing; moved email to fashion-forward content | |||
| American Tall | single | Not found (~92 staff) (LinkedIn company page) | Shahira Ishak | Sr. Manager, Creative Operations (since Nov 2025) | source · source | Exact CQ user role at an in-ICP brand; new role focused on developing creative operations | |||
| Sweaty Betty | single | GBP50M-60M (LinkedIn company data via web search (Talitha Moran profile)) | Talitha Moran | Senior Manager, Global Creative Operations | source | London activewear; owns end-to-end creative ops across brand, design, copy and studio. Exact CQ user role; verify parent-group ownership | |||
| Joma Jewellery & Katie Loxton | single | £18.12M turnover (241 staff) (Endole company profile) | Tim Loxton | Director | source · source | Family-run (CEO Geoff Loxton, CD Katie Loxton: no URLs). Jewellery/gifts, category unvalidated in icp.md; two brands (Joma, Katie Loxton) | |||
| Joma Jewellery & Katie Loxton | single | £18.12M turnover (241 staff) (Endole company profile) | Caroline Clemens | Acting Head of Marketing (since Sep 2025) | source · source | Was hiring a Katie Loxton Brand Manager (Nov 2025) for campaigns and brand moments; Head of Marketing US Sophie Bevan named, no URL | |||
| Studio Nicholson | single | Not found | Mark Suddards | CEO (since Dec 2024, per search summary; verify) | source · source | London menswear/womenswear; hiring a Creative Shoot Producer (per search summary). Founder & CD Nick Wakeman: no verified link | |||
| Studio Nicholson | single | Not found | Alison Ford | Brand & Marketing Director | source · source | Promoted from Marketing Director Dec 2024 (DIARY directory); likely owns shoots/campaigns | |||
| SNOCKS Group (SNOCKS, Les Lunes) | portfolio | €100M net revenue 2025 (press kit says €110M); at/over ~$100M ceiling (FashionUnited; Johannes Kliesch LinkedIn post; snocks.com press kit) | Johannes Kliesch | Co-founder & Managing Director | source · source | German D2C group that scales brands; bought Les Lunes out of insolvency (Feb 2026). Size at/over ceiling: Ittai decision. German-language | |||
| SNOCKS Group (SNOCKS, Les Lunes) | portfolio | €100M net revenue 2025 (press kit says €110M); at/over ~$100M ceiling (FashionUnited; Johannes Kliesch LinkedIn post; snocks.com press kit) | Rehan Choudhry | Co-CEO (since Dec 2023), leads SNOCKS Group | source · source | As above; group-level buyer for multi-brand content planning |
Researched, but no verified link yet: Haeni Kim (KITRI), Oscar Ryndziewicz (DFYNE), Margaret and Katherine Kleveland (DÔEN), Mustafa Ahmed (Tone Deaf Studios), Su Paek and Stephanie Wilson (FIND ME NOW); added Oct 30: Sarah Staudinger (STAUD), Jeanne Damas (Rouje), Michelle Turner (Missoma), Agnes Djerf (Djerf Avenue), Katie Loxton (Joma Jewellery & Katie Loxton); added Nov 2: Nick Wakeman (Studio Nicholson), Geoff Loxton (Joma CEO), Sophie Bevan (Joma), Kelly Loreto and Amy Carr (ThirdLove), Felix Bauer (SNOCKS). Still to research: none from the 29-brand list (STAUD, Faherty, Djerf Avenue, Rouje and Missoma done Oct 30). ThirdLove, Joma Jewellery & Katie Loxton and SNOCKS / Les Lunes were researched Nov 2.
Build partners
These are agencies, studios and production people. They bring referrals, credibility and design-partner feedback, not revenue. They count on the scoreboard only when a brand buyer joins the call.
| Brand | Segment | Est. revenue (source) | Person | Title | X | Found via | Note | ||
|---|---|---|---|---|---|---|---|---|---|
| Zeelum (acquired The Line Studios, Aug 2025) | n/a (partner) | n/a | Miri Brecher | Co-founder & Operations Director | source · source | High-volume fashion ecommerce studios (NJ, NYC, LA); sees many brands' shoot plans | |||
| The Line Studios (now Zeelum) | n/a (partner) | n/a | Robert Harkey | Co-founder | source | Apparel ecommerce production studio; confirm current role after acquisition | |||
| Written & Directed By | n/a (partner) | n/a | James W. Scheuer | Founder; fashion photographer and content producer | source | Creative production agency for fashion and emerging brands; 50+ shoots a year | |||
| Motherlight | n/a (partner) | n/a | Norval Bell | Co-founder & Creative Director (per search summary; verify) | source | London studio for fashion and consumer brands; role from search summary only | |||
| Hausten | n/a (partner) | n/a | André Skjegstad | Founder (per search summary; verify) | source | London creative production studio, fashion and sport; verify | |||
| Shoot Studio | n/a (partner) | n/a | David Brook | Founder (per search summary; verify) | source | West London studio, luxury fashion and accessories; verify | |||
| Hyperblack Studios | n/a (partner) | n/a | Karli Foster | Co-founder (studio management) | source · source | LA ecommerce photo studio for apparel (Taylor Stitch, Janie & Jack); runs sample tracking + pre-production; about page gives first names only | |||
| Hyperblack Studios | n/a (partner) | n/a | Alex Stone | Co-founder & photographer | source · source | As above | |||
| Hyperblack Studios | n/a (partner) | n/a | Monica Baronia | Co-founder & stylist/producer | source · source | As above | |||
| Materealist | n/a (partner) | n/a | Evan Miller | Owner & founder | source | NYC mobile fashion photography studio: catalog, lookbook, ecom, social for fashion brands (since 2011) | |||
| ArcLine NYC | n/a (partner) | n/a | Andrew Thurman | Founder | source | NYC high-volume apparel ecom studio (ghost mannequin, on-figure, editorial); maps warehouse-to-upload workflow | |||
| NYC Photo Group | n/a (partner) | n/a | Vicki Ades | Founder & Production Director | source | Brooklyn apparel/footwear studio; 100-500+ SKU programs, intake systems to cut reshoots: very close to CQ problem | |||
| EyeMedia Studios | n/a (partner) | n/a | Bill Dhandev Gidda | Founder (per search summary; verify) | source | UK fashion ecom photography (models, flat lay, ghost mannequin); role from search summary only |
Warm build partners already in the repo (no new link found): James Alley, Alexandra Vasquez, and Adrian's agency network. Note that Spark Projects is the team's own studio, so it's a channel, not a prospect. The repo (clients/spark-projects/strategy.md) says it was founded by Adrian Head and Ittai Korman, with Brandon Aviram as build partner. This line previously said "Brandon and Adrian's own consultancy".
Known gaps
- LinkedIn profiles were matched through web search, not opened while logged in. Check the name and role on each profile before connecting.
- Revenue figures are estimates. Most brands have no public figure, and those are marked "Not found".
- X gave only one verified founder handle (@mikemonnette).